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Hi! My name is

Faisal Anwar

and I am a Google Analytics data enthusiast.

services

Do you want more traffic, leads and sales? Well, of course you do. The real question is, how do you it?

There are countless marketing tactics and strategies out there, so where do you start? Where do you focus your time?

This is where I can help. If you want to grow your business keep reading…

You already know that Search Engine Optimization (SEO) is one of the most effective ways to grow your website traffic. But Google now uses 200+ factors in their algorithm including social signals, user-interaction and trust. How can you know which ones to focus on first?

The reality is that you will never be able to hit all 200 the right way. No good marketer focuses on everything. Why? Because it’s nearly impossible.

This is where I come in. I take a human-centric approach to SEO − evaluating your digital presence through the lens of your target customers − to help you get found by the people who matter.

I audit your site’s search engine positioning, make recommendations for optimization, and generate reports that will help you exceed benchmarks.

Authority Ranking

I exam your site rank in search engine results against the quality and quantity of backlinks that may be helping or hurting your position.

Keyword Research

I combine your existing insights, analytics and a series of powerful keyword research tools to tap into relevant keywords and unearth opportunities for higher search engine rankings.

Competitor Analysis

My competitor analysis delivers a leg up on the competition with insights into the rankings, backlinks, website visits and paid search strategies of your key competitors.

Site Crawl

Leveraging best-in-class tools, I inspect your site for broken links, duplication of content, missing metadata and other technical issues that could be stymieing your rankings.

Pay-Per-Click (PPC) is a highly cost-effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.

There are many PPC platforms available such as Google, Bing, LinkedIn, Facebook, Instagram, and Twitter. But the most popular is Google Ads (formerly Google AdWords).

Each search represents an opportunity to influence your target customers’ decisions and preferences. I can help you position your business to make the sale and acquire new customers online.

As a Google Ads Certified marketer, I follow Google’s Ads best practices and can help you tackle the creative – from expert design to well-crafted copy – for click-worthy user ads designed to attract the right leads to your business.

Keyword Research

Researching the most relevant and profitable keywords for your campaigns is one of the most important steps within the PPC process. The last thing you want is to target the wrong phrases which will burn your budget.

Ad Copywriting

Preparing informative ad copy to engage with your target audience comes next. I continually test and optimise various areas including your headline, description, callouts and sitelinks.

Bid Management

PPC is a competitive but lucrative advertising channel. Through my data driven approach, I ensure you’re not paying too much for in-demand keywords.

Daily Optimisation

All paid search accounts are reviewed on a daily basis to maximise your ROI. Rigorous testing is carried out on every single campaign to drive traffic, conversions & sales.

From a simple tweet to a 3 minute video, the content we create must be informed by the insights we draw from the digital conversation. All the while giving careful consideration to the most appropriate format and channel. It can't just be interesting to you and I, it must help drive the conversation on.

I can help you create demand generating content that gets started, talked about and acted upon on a prolific scale. Whether it's traditional guides and reports or more emotionally resonant videos.

Content Planning

Working closely with you to align your brand story with your audience and objectives, I develop a content marketing playbook that maps out topics, assets, tactics, and a measurement model to help you benchmark and improve ROI.

Content Development and Design

I create compelling content − from blog posts and landing pages to ebooks and webinars − to generate demand, draw your target audience and guide them down the path to conversion.

Digital PR & Content Promotion

I put your content to work for you through a combination of public relations, social media and search tactics devised to increase your influence and grow your digital authority.

Your website isn’t just a pretty face. Brilliant web design goes beyond good looks; it partners form with function to compel your users to action. From simple landing pages to robust corporate sites, I pair stunning design with best practices in SEO, usability, and conversion optimization without losing sight of what’s most important: Your customers.

Journey Driven

I get to know you and the behaviors of your buyers, then create designs to accelerate the path to conversion.

Responsive

Whatever the platform − mobile, tablet or desktop − I make sites that scale.

Search Engine Ready

All of my websites are built from search engine-optimized site architecture that considers technical errors, page speed, and best practices in usability.

Social media now a core part of any successful marketing strategy - and it's no longer good enough to just publish any old stuff. It's about engagement and about helping you achieve your wider public relations and communications objectives. Just think, right now, there's a conversation out there, on a forum, blog, review site or LinkedIn group that you'd want to be part of.

I can help you find, engage in and nurture conversations. Help you measurably benefit from their digital conversations in any channel, whenever relevant content is being shared, talked about or acted upon.

Auditing

To build the social marketing strategy that makes the most sense for you, I start with some good ol’ fashioned research. This shows us how your brand stacks up in your audience’s eyes and hearts, and helps us determine which outlets best serve your purposes.

Planning

I will help you create an integrated approach, taking into consideration competitors, goals, other digital marketing efforts, and current resources. I’ll build a solid roadmap for content strategy, timing, frequency, measurement, and other promotional support.

Content Development

It’s absolutely essential that you maintain an active and engaging presence across all of your social media platforms. You have a wealth of content opportunities and I can help you shape and distribute them effectively across your multiple networks and audiences to tell your story and generate measurable results.

Community Management

Authentic social experiences are the name of the game. Our team of experts is there when you can’t be, serving as an extension of your team to answer questions, provide support, engage consumers and be your voice online.

Paid Social Media

Amplifying your presence on social media is key in making the most out of your organic content and management efforts, in addition to reaching key goals in awareness, web traffic, and ultimately, conversion. I can support you with a number of approaches to paid social media, based on your opportunities and goals.

Marketing has traditionally been about finding out and engaging groups of "prospects." Now, thorough the expanding use of data, our increasing connected world gives us the opportunity to move towards focusing on the individuals and influencers that matter the most.

I can help you use the data to create more relevant, more personalised content, more timely and ultimately more engaging communications. My specialisation is to understand the context and power of marketing data in meeting your goals.

There is no such thing as a one-size-fits-all marketing strategy. Digital marketing demands an approach that will keep your brand top of mind at every stage of your customer’s journey. My marketing strategy for you will be rooted in research, measurement and an overall mastery of your marketing funnel that considers your unique goals, audience, and resources.

Goal and Gap Analysis

I take your digital pulse − gathering existing customer insights, KPIs, capabilities, and touchpoints − to establish where you are today and where you aspire to be.

Client Persona Development

I examine the goals, challenges, and backgrounds of your ideal customers for a holistic understanding of each distinct segment. I even offer focus group testing and quantitative analysis if you’re in need of a fresh perspective on customer experience.

Digital Marketing Roadmap

I work with you to align channels, tactics and touch points to each of your targeted segments and create a one-to-one, data-powered strategy designed to accelerate the customer journey.

READY TO START?

It’s as simple as, 1 2 3…

You’ll need to tell me a little bit about your business. Nothing too intense. I just need to understand what it is that you exactly do, what products / services you sell etc. This way I have an overview of your business.

Let's get started.

Do you have a website?
YesNo

If yes, what is the URL?

If no, in a few sentences please tell me what products or services you sell.

Tell me about your business

How do I get in touch with you?

Once you've added your details and submitted the form, you’ll hear from me within 48 hours.

We’ll talk a little more about the goals you have for your business and your ideal client.

An understanding of your goals and buyer personas will allow me to plan how best we can utilise my services to raise awareness, drive traffic and ultimately increase your sales.

At that point if you see the value in working together, great. We’ll talk and see if I’m able to take you on as a client.

Depending on your requirements, I will produce an estimate as to the number of hours your task will involve. My hourly charge is $95 per hour.

Though if this is a slightly larger project, I'm happy to discuss a flat retainer fee initially. If you choose to scale and spend more, it's going to require more work to make it happen. So, as your business grows, I charge a percentage of the spend on top of the retainer.

You can choose to implement my recommendations in-house, work with me to execute, or decide on some combination of both. My “crawl, walk, run” approach to client collaboration gives you the flexibility to opt in or out of support as your resources and expertise allow.

Typically, I work with clients on an ongoing basis, producing a set number of deliverables each month.

However, I’m happy to work on an ad-hoc basis or one-off project. In most cases, I charge for 50% of the work upfront. When you’re happy with my work and the project is complete, you pay the remainder.

If you don’t want to move forward, that’s fine too. Worst case you would have received some free advice from me which will help you generate more traffic and sales.

Ultimately this is for people who take action and know a good opportunity when they see one. If that’s you, today is the day you step up and take your business to the next level.

about me

Hi, it’s nice to meet you! Thought you might want to know a little bit about me…

My name is Faisal and I’m a consultant who specialises in online marketing.

After working in banking and financial services for many years, I’m now a full-time marketing consultant. I help people get more exposure and generate more leads for their businesses.

With Google certifications in marketing, I now help businesses promote their services and products by combining my knowledge of digital marketing with my enjoyment for all things tech.

I’ve worked with some great clients and have enjoyed the opportunities they’ve given me to help their businesses grow.

Since starting out as a consultant I’ve worked hard to meet my clients’ needs by delivering high-quality services on schedule, which has engaged with their audiences, helped spread the word about their services and ultimately increased their sales.

Consulting has also enabled me to enjoy an incredible work-life balance. This has allowed me to not only travel but also spend quality time with my friends and family.

Digital consulting has also allowed me to work in some of the areas I have a genuine interest in such as online marketing, fitness and travel.

If you want someone who will put in the time and effort to understand your brand, service or product, and who specialises in making technical topics easy to understand, you’ve come to the right person.

Skills

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TRAFFIC ACQUISITION

Develop an advertising strategy and successfully implement it across a variety of digital channels.

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MANAGING EDITOR

Supervise the day-to-day storytelling of a company, including scheduling, publication and overall consistency of content marketing assets.

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WEBSITE OPTIMISATION

Envision, build and administer websites through WordPress to accelerate conversions and improve client retention.

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CONTENT MANAGER

Coordinate content team and make sure all of the content assets are in line with the overall marketing strategy.

SOCIAL MEDIA MARKETER

Amplify company’s voice on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat.

COMMUNITY MANAGER

Build and nurture client relationships hidden in forums and social media interactions to maximise earned media.

EMAIL MARKETING

Shape email marketing campaigns from start to finish including promotional schedules, campaign planning and implementation.

VIDEO PRODUCTION

Spearhead a company’s video initiatives by formulating the content, filming, mixing and compressing.

COMPANIES I’VE WORKED FOR

CITIBANK

2005 – 2009
One of the largest international banks in the world offering a range of asset management products and services.

ALPARI UK

2009 – 2015
An award winning global forex brokerage with offices in London, Frankfurt, Limassol, Dubai, Boston, Tokyo and Moscow.

FIRST RATE FX

2015 – 2017
A deliverable currency specialist offering international payment products, headquartered in Canary Wharf, London.

ICM CAPITAL

2017 – 2018
A UK headquartered FCA regulated online forex, commodity and CFD trading firm offering a diverse range of trading products.

Fun Facts

Love Traveling

Gym Buff

Tea Over Coffee

Android Fanboy

testimonials

Wassim Anastasiou

Operations Manager / ICM Capital

Faisal is a brilliant internet marketer with many years of experience! He is extremely enthusiastic about his work which is infectious, makes it fun to share and is always easy to interact with. Faisal also has a creative, positive outlook and is good at organising and bringing people together. His style is open and inviting to questions, engaging and thorough. Can’t recommend him enough.

Joao Matos

Head of Operations and Finance / First Rate FX

Faisal is one of the most organised, motivated and spirited people I’ve had the opportunity to work with. We worked side-by-side for years where his tireless efforts provided the very best results for the company at large. Faisal’s commitment to online marketing, problem-solving, client acquisitions and brand awareness are also second to none. He’s always been very accommodating, professional and an all-around wonderful person. I’d strongly recommend him to anyone who decides to work with him.

Jerome Thompson

Senior Compliance Associate / City Credit Capital

I worked alongside Faisal for close to a year. In that time, I’ve seen him not only excel at the core elements of his job — like lead generation, brand awareness and client retention — but also learn other tasks that extend well beyond the scope of his role, like event planning and even championing ICM Capital’s internal communications through copywriting and copyediting. That’s one of the things that’s so remarkable about Faisal. He demonstrates not only mastery for his core role, but also the ability to take on new projects that are both difficult and critical to the company’s growth. I have only optimistic predictions for his career trajectory.

Jing Qin

Client Service Team Leader / ICM Capital

I’m amazed by Faisal’s ability to make friends with anyone, a skill he uses to full effect when interacting both internally and externally. I’ve also seen Faisal go above and beyond in researching lead generation and promotional opportunities for ICM Capital during the year we have worked together. Because of his ‘student for life’ mindset, he’s also eager to learn new marketing techniques, and that’s how our team became the forerunner in using Facebook ads and Google Adwords in lead generation for the company. I happily recommend him.

Istiaq Ali

Head of Local Markets Treasury / Citi

Faisal used to work in the CSS team while I was in Risk Trading desk at Citi. We used to have frequent interactions at that time. Faisal is a great team player and he always believes in ‘end-to-end’ approach. He is very cooperative and helpful. He is a fun guy to work with and because of his friendly attitude no one hesitates to reach him anytime for any kind of assistance/advise.

Eric Lu

Operations Director / ICM Capital

Faisal is very hardworking with an with attention to detail. The quality of his work is of exceptional standard. He is also a delightful person to work with.

Hannah Hill

Head of Marketing / AxiCorp

Faisal is a dedicated and hard working team player whose knowledge of the customer base is second to none. He built his role based on the strong need to be immersed in social media, especially in an online industry. Faisal was always proactive in working with the marketing team to target customers more effectively and be aware of trends and themes affecting our client base.

Paul Chenery

Head of Support / Alpari UK

Faisal has been a valued member of my team for a number of years, Conscientious and innovative, he has built our Social Media and Forum Analyst role from the ground up. The insights that meticulous monitoring of Public Forum activity give to our business, and the effectiveness of timely responses cannot be understated.

Stanislav Efremov

CEO / Make Capital

It is a true pleasure to write this recommendation letter for Faisal Anwar, who worked with me in Alpari UK Ltd and ICM Capital for several years. Faisal is definitely one of the best people in the team. He is a result oriented and hard working person. On top of that he usually does even more than you expect from him. I like his results and I would highly recommend Faisal.

Tony Karim

Trading Systems and Operations Consultant / Freelancer

Reliable, dedicated, and on-the-ball, its always a pleasure to assist Faisal with all trading system change requests and technology issues. He always delivers concise information for us to act on and pays close attention to detail. His skills are a true asset to any trading/banking organisation where his precision is priceless. Aside from work he is a sociable person and a gentleman, a pleasure to work with.

Heiko Mueller

Commercial Director / Capital Index

I have worked with Faisal Anwar during my time at the London offices of Alpari. Faisal is a hardworking, alert and versatile person with great integrety. He dealt with things in the most expedient and reliable manner.

Amit Amin

Information Technology – Contractor / HSBC

I have always found him to be an excellent and efficient colleague who always comes to work with a smile on his face and is known for his dedication in completing all of his projects/assignments. Faisal is a pleasure to work with and demonstrates terrific interpersonal skills when dealing directly with colleagues and clients. Can’t recommend him highly enough.

Rahul Maha

Head of IT Projects / ICM Capital

It is an absolute pleasure to work with Faisal. He commands a vast deal of knowledge around digital marketing and web technologies. A cheerful and friendly personality means that even difficult challenges are easily overcome and without fuss! A fantastic member of the team.

contact

Let’s Connect

If you want to hire an online marketer or talk about your project, you can get in touch by sending an email, giving me a call or by using the contact form below.

based in New York City, USA

+1 929 208 2943

info @ faisal anwar .co.uk

Freelance Available

Drop Me A Line

I look forward to hearing from you.

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