3 Steps to Build a Personal Brand on Facebook

Anthony Robbins, Gary Vaynerchuk, Beto O’Rourke – what do they all have in common? They all have extremely large personal brands. In this article, I’m going to share a few tips on how you can build a personal brand leveraging Facebook.

Facebook’s the most popular social network out there. According to alexa.com, it’s the third most popular site. With Facebook you can leverage it to build a huge brand and I’m going to show you how within a few steps.

1. Daily Posts

The first thing you need to do is post on a daily basis. If you’re not engaging on a daily basis then you’re not going to build a big brand. So you could be posting motivational quotes, you could be posting things that are related to your industry or you could be posting daily videos. Whatever you’re posting, it has to be related to the type of personal brand that you want to build.

2. Engage

The second thing you need to do is engage within your community. When someone leaves a comment respond to them. If someone messages you again open up that message read it. Respond to it, participate in groups. If you’re not participating on pages outside of your own fan page you’re not really participating in the community and engaging.

There’s other groups there’s other pages that are within your niche make sure you engage on those pages as well. Help those people. That will cause more people to come to your fan page and like friend you and follow you.

3. Live Video

The third thing you need to leverage is live videos. Facebook’s putting so much attention into live videos because it’s a new version of reality TV. You can see what’s happening with people’s daily lives. If you look at Beto O’Rourke, one of the big reasons that he’s created such a large personal brand is that he leverages Facebook live.

The more live video that you end up creating the more quickly that your fan base is going to grow. This is because Facebook notifies people right when you go live. It tells everyone, hey check you out.

To conclude, post daily, engage and do live videos. Soon you’ll start building a bigger personal brand using Facebook. I’d love to see what your fan pages look like. Why not share your links below?

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