On Wednesday, we learned SCL Group the parent company, of Cambridge Analytica, were closing it’s doors.

It’s brand image had been tarnished beyond repair. The reality is that brand image matters. It matters a lot. Here’s why brand image goes beyond branding as we know it:

Brand Image Makes An Impression

We know that making a good first impression is important, especially in business. Consumers will create an impression of a business and brand based on a variety of factors, such as a website, online adverts, webinars and more.

Brand Image Creates Recognition

You can probably spot an Apple device or a can of Coca-Cola from afar. It may look simple, but it takes a lot to make a brand this recognisable to consumers. It’s not just about the logo or slogan; a brand image encompasses both visual elements and brand associations like speed, reliability and quality.

Brand Image Builds Credibility And Equity

The more often a company can deliver on a brand promise with a strong brand image, the easier it will be for consumers to remember that brand and what it stands for.

The bottom line is when consumers buy a product or service, they aren’t just buying a product or service; they’re buying what a brand stands for.