How many people go to your website and just bounce right off? If they’re leaving right away that means they’re not finding what they’re looking for.
One factor that Google looks at when it comes to determining if they should rank your site higher or lower is bounce rates and today, I’m going to share a few tips on how you can decrease your bounce rate.
1. Showcase your product or service
The first thing you need to do is show your product or content first. If people are coming to your site because you’re an e-commerce website with products for sale, make sure you showcase your products first. If they’re coming to your site because you’re service-oriented or informational sites make sure you showcase the services.
2. Text size
The second thing to do is to make sure your text size is large enough. What I found is when your text size is really small, it increases your bounce rate. It’s really hard for people to read the text especially if they’re on mobile devices.
3. Make your Webpage Minimalistic
Just giving readers or visitors what they want first is a great way to decrease the bounce rate. If you do this, what you will notice that is you just showcase the content, it will decrease the bounce rate versus having big sidebars with all these call to actions.
4. Cross Link
The next thing you need to do is cross link. The moment you link within your content to other pages of your website you’ll notice that people will start spending their time going throughout your whole site versus just bouncing off that page.
5. Add Images
Make sure you add in image. This is subconsciously appealing and it keeps people there. The images could be an image or it could be a video or it could be an audio file. That’s another type of content that is not text-based and keeps people engaged. This will decrease your bounce rates.
If you do those things people will stick on your website longer, your bounce rate will go down and you’ll rank higher in Google over time. Do you do things any differently to decrease your bounce rate?
